Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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The importance of Gagné’s events of instruction for medical training
/in Medical learning & training, eLearning & engaging activities /by Colin KorellMedical training generally consists of a mix of lectures, small group learning, and hands-on experience. Robert Gagné, an educational psychologist, developed a framework that describes the necessary steps for effective instruction called the nine events of instruction. Read more
The importance of load management for medical training
/in Medical learning & training, eLearning & engaging activities /by Colin KorellWe all know that medical training is demanding. But did you know that there is a science to optimizing how much information students can process during their studies? Read more
How to write assessment questions for medical affairs training that prepare your team for the field
/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities, Scientific slide decks /by Colin KorellHow do you prepare your medical affairs team for working in the field and at congresses? Without a doubt, much of their time will be spent learning about clinical trials and the evidence they have generated. Read more
Uploading materials to Veeva: factors that influence time and costs
/in Scientific slide decks, Illustrations & infographics, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Colin KorellWhether you work at a large or small pharma company, your organization almost certainly has a formalized review process for ensuring the non-promotional materials your medical affairs team uses are accurate, in line with local regulations, and free of content that poses unacceptable legal risks, such as lawsuits from competitors. Read more
Thoughtful slide design for journal club presentations
/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities, Scientific slide decks /by Colin KorellIn the rapidly evolving landscape of scientific research and development, it’s impossible for everyone to keep up with the ever-expanding body of literature. With new publications pouring in daily, it becomes crucial to filter out what’s most relevant to your therapeutic area and your company’s products. Journal clubs, a longstanding tradition in the scientific community, are an effective way to achieve this. Read more
How an agency’s grasp on approval processes can make or break your medical content
/in Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Colin KorellIf you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more
Why quality control is key in medical writing and scientific visual storytelling
/in Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing /by Colin KorellWorking in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more
7 reasons why PowerPoint is the ideal basis for developing engaging eLearning modules
/in Scientific slide decks, Medical affairs & medical marketing, eLearning & engaging activities /by Colin KorellAs a medical affairs employee at a pharmaceutical or biotech company, you understand the importance of continuous learning and professional development. Staying up-to-date on the latest research, treatments, and technologies is crucial for success. This is where eLearning comes into play, allowing you and your colleagues to review required materials at your own pace. Read more
Interactive booth presentations: create meaningful resources for HCPs instead of info dumping
/in Medical learning & training, eLearning & engaging activities, Scientific slide decks, Medical congresses & conferences /by Colin KorellYou already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more
Navigating the price range: Unraveling the factors behind visual storytelling solution costs
/in Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan WolfAs a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more
Can we get open files?
/in Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Colin KorellWhen you work with an agency on slide decks, illustrations, infographics, print materials, or videos, you probably want to use these assets for at least a few years and have them adapted for different markets or leverage them for other materials. That requires having what many people call “open files” or “source files.”
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Transforming a live training session into a self-study tool for medical affairs
/in Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks /by Stefan WolfTraining sessions are an essential aspect of any medical affairs team in a pharmaceutical or biotech company. They provide an opportunity for medical affairs professionals to learn about the latest developments, industry best practices, and new product launches. But face-to-face or online training sessions have some limitations. The most obvious: only those who participate on the day of the training session get to access the content. This means that all those who could not participate in the session, as well as new medical affairs professionals who join later, miss out on the valuable information. Read more
Pub-explainer slide decks: Transform a scientific publication into an engaging slide deck
/in Scientific slide decks, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Stefan WolfScientific publications are valuable sources of the latest research findings and study data. Working in pharma, your team relies on this information to keep up to date with the latest developments in their field. Slide decks are often used to disseminate the newest information to internal and external audiences. But it can be challenging to create slides that are both easy to understand and engaging. In this newsletter, we offer some tips to bring publication explainer decks to life. Read more
How much does it cost to visually improve, rework, or redesign a scientific slide deck?
/in Scientific slide decks /by Stefan WolfWhat makes a powerful infographic
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing /by Alexander RoederIn the article “The Power of Infographics”, we showed that infographics are excellent and versatile tools for medical affairs teams because they get to the point, spark conversation, and help you reach more people in your target audience.
In this article, we give the 7 key ingredients for infographics with the power to educate HCPs and your medical affairs team while giving them a lasting impression of the story behind your data. Read more