Pub-explainer slide decks: Transform a scientific publication into an engaging slide deck

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Scientific publications are valuable sources of the latest research findings and study data. Working in pharma, your team relies on this information to keep up to date with the latest developments in their field. Slide decks are often used to disseminate the newest information to internal and external audiences. But it can be challenging to create slides that are both easy to understand and engaging. In this newsletter, we offer some tips to bring publication explainer decks to life. Read more

How much does it cost to visually improve, rework, or redesign a scientific slide deck?

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Because we’re so often asked about the costs of editing an existing scientific slide deck, this article will explain exactly how we calculate them. It’s best demonstrated with a sample slide showing the differences between a fix-up, redesign, redraw, and visual storytelling-treatment. This “input slide,” provided by a client, already contains all the content arranged in a table. We’ll show how the content of this one slide can be presented using a variety of methods. You’ll find the costs of these four options for this example in an infographic at the end of the article. Read more

How to create a convincing investor-pitch slide deck

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In a pitch to potential investors, biotech companies have to get to the point when explaining their ideas and concepts. The slides accompanying the pitch need to clearly and concisely underline the key information and support the oral presenter. A well-designed slide deck with carefully selected, easily understandable content wins half the battle for the success of an excellent business idea.

But how to create a sophisticated and visually interesting slide deck that captivates your audience? Read more

From industry expert theater to KOL symposium: slide decks for congresses

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Sessions are why HCPs attend congresses. One of the main ways to support sessions, such as a KOL symposium, an industry expert theater, or the announcement of clinical trial results, is with a solid presentation. This can make all the difference in capturing the attention of healthcare professionals (HCPs). A well-structured and visually appealing presentation can help support the session and effectively communicate complex information. Read more

Do-it-yourself or delegate? The question of creating a scientific slide deck

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If you work in pharma, you know slide decks are the mainstay of scientific communication. They allow companies to relay complex medical ideas in ways that are digestible and easy to understand. Making a basic slide deck is relatively easy. PowerPoint is user-friendly, and pharma companies have robust scientific knowledge in-house. So why would anyone outsource their scientific slide decks to a visual storytelling agency? Here are some points to consider when you need to decide if it’s better to develop a slide deck yourself or it’s better to work with an external agency. Read more

How to improve an existing knowledge base slide deck?

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In today’s case study, we’ll look at a very typical case: editing and improving an existing slide deck. This slide deck is intended to serve as a knowledge base for self-study. Read more

Understanding science – the difference between a graphic design agency and a visual storytelling agency

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The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more

Why onboarding a team is like a dance class

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Imagine going to a dance class and not knowing anyone. You feel completely out of place. You’re struggling to learn the steps, keep up with the music, and avoid collisions with other dancers. Everyone else in the room knows each other already. They are all moving in unison while you are still trying to figure out what to do with your feet. This is how many new employees feel when they join a company.
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How to develop engaging interactive presentations for conference booths with PowerPoint

How to develop engaging interactive presentations for conference booths with PowerPoint

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After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
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Different tools for different audiences: animated PowerPoint presentation vs animated film

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HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more