Creating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more
eLearning tools are important for pharmaceutical and biotech companies to provide their employees with the foundational knowledge they need for carrying out their responsibilities. Read more
Scientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
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Training for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more
Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more
The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more
If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more
When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more
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