Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

Today’s slide is meant to introduce a more extensive topic but, with its dense text and unimpressive graphic, it would fail to excite a target group’s curiosity.

Read more

How poorly designed slide decks can have devastating consequences in the pharma industry

If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.

Read more

How to build better slide decks

Today we explore the simple, practical, concrete steps you can take to develop more effective and engaging slide decks for scientific communication.

Read more

Stress response physiology

In today’s episode of our series “How to make complex medical science accessible,” we would like to use an example to show how to turn a complex slide about physiological processes in the human brain into an easily understandable animation sequence in PowerPoint.

Read more

Escape Mechanisms Slide Deck

Today we will look at how to get the most out of scientific slide decks in the pharmaceutical and biotech industry. Over the past 20 years we have seen scientific slide decks almost every day.

Read more

How to effectively retain knowledge

It happens. Mixing up terms, stumbling over complicated phrases, or forgetting key information. Whether working in sales or medical affairs, it can be tough to remember all the details. The cost of forgetting can mean not being taken seriously by peers or even damaging relationships with KOLs. Read more

Reinforcement training tools: How to develop transferable knowledge

Learning is not a singular event. It’s a journey. A crucial part of this journey is developing transferable knowledge that lets us apply what we’ve learned in many different contexts.

Learning facts, concepts, and terminology is the first step towards developing transferable knowledge. When taking this first step, learners may face these three challenges: Read more

Engaging eLearning tools with a fresh editorial design

Every day, employees working in medical affairs use high-quality apps and read interactive digital publications with a sleek and clean design. They do all of this after they get home from work. And the next day the same employees go to work and sit in front of boring slides to learn information crucial for their profession. How design can engage or derail an eLearning.  Read more

How to create an effective learning and development program for medical affairs–part 2

An interview with Thomas Frei, executive creative director at CAST PHARMA

This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more

How to create an effective learning and development program for medical affairs–part 1

An interview with Thomas Frei, executive creative director at CAST PHARMA

Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more