Interactive infographics in scientific communication: transforming complex data into engaging visual narratives

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Scientific communication in pharma and biotech faces a practical challenge: Making complex scientific data accessible. Medical Science Liaisons (MSLs) need flexible tools for discussions with healthcare professionals (HCPs). Conference booth staff must engage visitors with clear scientific stories. And internal teams require effective training materials for deep scientific understanding. Read more

The importance of Gagné’s events of instruction for medical training

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Medical training generally consists of a mix of lectures, small group learning, and hands-on experience. Robert Gagné, an educational psychologist, developed a framework that describes the necessary steps for effective instruction called the nine events of instruction. Read more

The importance of load management for medical training

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We all know that medical training is demanding. But did you know that there is a science to optimizing how much information students can process during their studies? Read more

How to write assessment questions for medical affairs training that prepare your team for the field

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How do you prepare your medical affairs team for working in the field and at congresses? Without a doubt, much of their time will be spent learning about clinical trials and the evidence they have generated. Read more

Uploading materials to Veeva: factors that influence time and costs

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Whether you work at a large or small pharma company, your organization almost certainly has a formalized review process for ensuring the non-promotional materials your medical affairs team uses are accurate, in line with local regulations, and free of content that poses unacceptable legal risks, such as lawsuits from competitors. Read more

Thoughtful slide design for journal club presentations

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In the rapidly evolving landscape of scientific research and development, it’s impossible for everyone to keep up with the ever-expanding body of literature. With new publications pouring in daily, it becomes crucial to filter out what’s most relevant to your therapeutic area and your company’s products. Journal clubs, a longstanding tradition in the scientific community, are an effective way to achieve this. Read more

How an agency’s grasp on approval processes can make or break your medical content

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If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more

Why quality control is key in medical writing and scientific visual storytelling

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Working in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more

Interactive booth presentations: create meaningful resources for HCPs instead of info dumping

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You already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more

Navigating the price range: Unraveling the factors behind visual storytelling solution costs

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As a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more