Interactive infographics in scientific communication: transforming complex data into engaging visual narratives

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Scientific communication in pharma and biotech faces a practical challenge: Making complex scientific data accessible. Medical Science Liaisons (MSLs) need flexible tools for discussions with healthcare professionals (HCPs). Conference booth staff must engage visitors with clear scientific stories. And internal teams require effective training materials for deep scientific understanding. Read more

How an agency’s grasp on approval processes can make or break your medical content

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If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more

Why quality control is key in medical writing and scientific visual storytelling

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Working in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more

Interactive booth presentations: create meaningful resources for HCPs instead of info dumping

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You already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more

Navigating the price range: Unraveling the factors behind visual storytelling solution costs

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As a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more

Can we get open files?

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When you work with an agency on slide decks, illustrations, infographics, print materials, or videos, you probably want to use these assets for at least a few years and have them adapted for different markets or leverage them for other materials. That requires having what many people call “open files” or “source files.”

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What makes a powerful infographic

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In the article “The Power of Infographics”, we showed that infographics are excellent and versatile tools for medical affairs teams because they get to the point, spark conversation, and help you reach more people in your target audience.

In this article, we give the 7 key ingredients for infographics with the power to educate HCPs and your medical affairs team while giving them a lasting impression of the story behind your data. Read more

How to create a convincing investor-pitch slide deck

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In a pitch to potential investors, biotech companies have to get to the point when explaining their ideas and concepts. The slides accompanying the pitch need to clearly and concisely underline the key information and support the oral presenter. A well-designed slide deck with carefully selected, easily understandable content wins half the battle for the success of an excellent business idea.

But how to create a sophisticated and visually interesting slide deck that captivates your audience? Read more

Medical booth animation that adds value

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Animated videos run in almost every pharma congress booth, from 3D MoA and MoD videos, to 2D clinical study explainer videos. An effective congress booth video should first draw people to your booth. But keeping them there takes more than “just” eye-catching visuals.

Any video at your booth should be didactically powered for your target audience and the information you want to share with them. Read more

From industry expert theater to KOL symposium: slide decks for congresses

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Sessions are why HCPs attend congresses. One of the main ways to support sessions, such as a KOL symposium, an industry expert theater, or the announcement of clinical trial results, is with a solid presentation. This can make all the difference in capturing the attention of healthcare professionals (HCPs). A well-structured and visually appealing presentation can help support the session and effectively communicate complex information. Read more