Escape Mechanisms Slide Deck
Today we will look at how to get the most out of scientific slide decks in the pharmaceutical and biotech industry. Over the past 20 years we have seen scientific slide decks almost every day.
How to create an effective learning and development program for medical affairs–part 2
An interview with Thomas Frei, executive creative director at CAST PHARMA
This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more
How to create an effective learning and development program for medical affairs–part 1
An interview with Thomas Frei, executive creative director at CAST PHARMA
Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more
Sharpening the message of key study results
To differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue. Read more
Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools
Creating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more
Telling a visual story using a scientific slide deck
Scientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
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Self-directed learning with PowerPoint: visually appealing and cost effective
Training for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more
Visual storytelling – the fast lane into the minds of your target group
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more
Visual storytelling – fast sketch
Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more
Storyboard – the basis of any animation
The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more