Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more
Stereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story. Read more
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