Visualizing challenging data
In many clinical contexts, data can be highly complex—requiring thoughtful techniques to transform raw figures into meaningful insights. But what makes data challenging? Read more
Interactive infographics in scientific communication: transforming complex data into engaging visual narratives
Scientific communication in pharma and biotech faces a practical challenge: Making complex scientific data accessible. Medical Science Liaisons (MSLs) need flexible tools for discussions with healthcare professionals (HCPs). Conference booth staff must engage visitors with clear scientific stories. And internal teams require effective training materials for deep scientific understanding. Read more
The importance of Gagné’s events of instruction for medical training
Medical training generally consists of a mix of lectures, small group learning, and hands-on experience. Robert Gagné, an educational psychologist, developed a framework that describes the necessary steps for effective instruction called the nine events of instruction. Read more
The importance of load management for medical training
We all know that medical training is demanding. But did you know that there is a science to optimizing how much information students can process during their studies? Read more
How to write assessment questions for medical affairs training that prepare your team for the field
How do you prepare your medical affairs team for working in the field and at congresses? Without a doubt, much of their time will be spent learning about clinical trials and the evidence they have generated. Read more
Uploading materials to Veeva: factors that influence time and costs
Whether you work at a large or small pharma company, your organization almost certainly has a formalized review process for ensuring the non-promotional materials your medical affairs team uses are accurate, in line with local regulations, and free of content that poses unacceptable legal risks, such as lawsuits from competitors. Read more
Thoughtful slide design for journal club presentations
In the rapidly evolving landscape of scientific research and development, it’s impossible for everyone to keep up with the ever-expanding body of literature. With new publications pouring in daily, it becomes crucial to filter out what’s most relevant to your therapeutic area and your company’s products. Journal clubs, a longstanding tradition in the scientific community, are an effective way to achieve this. Read more
How an agency’s grasp on approval processes can make or break your medical content
If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more
Why quality control is key in medical writing and scientific visual storytelling
Working in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more
7 reasons why PowerPoint is the ideal basis for developing engaging eLearning modules
As a medical affairs employee at a pharmaceutical or biotech company, you understand the importance of continuous learning and professional development. Staying up-to-date on the latest research, treatments, and technologies is crucial for success. This is where eLearning comes into play, allowing you and your colleagues to review required materials at your own pace. Read more